Wildberries Automation via Proxy: Parsing, Product Uploading, and Monitoring Without Bans

Wildberries strictly blocks automation: price scrapers receive a captcha after 10 requests, bulk product uploads lead to temporary blocking of the personal account, and competitor monitoring from a single IP raises suspicions from the security service. In this guide, we will discuss how to set up safe automation through proxies for all standard seller tasks.

This article is suitable for sellers on Wildberries who want to automate routine operations: scraping competitor prices and stock, bulk uploading and updating product cards, collecting reviews and analytics. All instructions are written for ready-made automation services — no programming required.

Why Wildberries Blocks Automation and How to Bypass It

Wildberries actively fights against automation at all levels of the platform. The marketplace's security system tracks suspicious activity based on several parameters: the frequency of requests from a single IP address, behavior patterns (too fast actions, lack of mouse movements), and the use of the API without official partner access.

Here are real scenarios of blocks that sellers face:

• Catalog Scraping: After 8-15 requests to product pages from a single IP, a captcha appears. If you continue — a temporary block of access to the catalog for 30-60 minutes.
• Bulk Product Upload: Uploading more than 50 product cards in a short period (10-15 minutes) through the personal account triggers a security check. The account may be blocked for 24 hours with a requirement for identity verification.
• Competitor Monitoring: Regular visits to the same competitor product cards (especially daily at the same time) are recorded by the system as suspicious activity.
• Working from Multiple Cities: If you manage several warehouses and access the personal account from both Moscow and Novosibirsk — the system may suspect account hacking and block access.

Proxies solve these problems by distributing requests through different IP addresses. Instead of sending 100 requests from one IP (which will instantly trigger a captcha), you distribute them through 10-20 different IPs — and for Wildberries, this looks like regular users, each browsing 5-10 products.

Which Proxies Are Suitable for Automating Wildberries

Different tasks on Wildberries require different types of proxies. The choice depends on the volume of automation, budget, and the criticality of the task. Let's discuss three main types and their applications.

Recommendations for Choosing for Specific Tasks

Scraping prices and competitor stock (3-5 times a day): Use residential proxies with rotation. For scraping 500-1000 products, a pool of 10-15 residential IPs with rotation every 5-10 requests is sufficient. This simulates the behavior of regular buyers browsing the catalog.

Bulk uploading products (100+ cards a day): Combine datacenter proxies for API requests (uploading photos, updating descriptions) and residential proxies for accessing the personal account. This reduces costs while maintaining security during authorization.

Monitoring search positions (daily): Residential proxies tied to specific cities. Wildberries shows different search results for Moscow, Yekaterinburg, Vladivostok. For accurate monitoring, proxies from the regions where your buyers are located are needed.

Working through the WB mobile app: Mobile proxies are mandatory. The mobile version of Wildberries checks that requests come from mobile operator IPs. Attempting to use desktop proxies will result in authorization errors.

Scraping Prices and Competitor Stock via Proxy

Scraping is the most common automation task on Wildberries. Sellers track competitor prices to adjust their own, monitor product stock, and collect data on new arrivals in categories. Without proxies, this task is impossible: after just 10-15 requests, Wildberries shows a captcha.

How Wildberries Detects Scraping

Wildberries' anti-scraping system analyzes several factors:

• Frequency of requests from a single IP: more than 10 requests per minute raise suspicions
• Lack of cookies and browser headers: requests without User-Agent or Referer are blocked immediately
• Linear viewing pattern: if you open products strictly in order (SKUs 1, 2, 3, 4...) — this is obvious scraping
• Lack of actions on the page: a real user scrolls, clicks on photos, reads reviews. A scraper just fetches HTML

Setting Up Safe Scraping via Proxy

Here is a step-by-step scheme for setting up scraping that minimizes the risk of blocks:

Tools for Scraping Wildberries with Proxies

Here are proven tools that do not require programming and support working through proxies:

• Datacol: A visual scraper builder with ready-made templates for Wildberries. Supports proxy pools, automatic rotation, and Excel export. Suitable for beginners.
• Octoparse: A cloud scraper with scheduling capabilities. You can set up daily price collection at 9:00 AM — the data will be sent to your email. It has built-in support for proxy lists.
• ParseHub: The free plan allows scraping up to 200 pages per run. Well-suited for small stores that need to track 20-30 competitors.
• Mpstats and Moneyplace: Specialized marketplace analytics services. They already include proxies in the subscription cost — no need to set up yourself. Downside: high price (from 3000₽/month).

Bulk Uploading and Updating Products Without Blocks

Uploading products to Wildberries through the personal account is a slow process: each card is filled out manually, photos are uploaded one by one, descriptions are copied. When you have 100+ products, this takes days. Automation through API or browser scripts speeds up the process by 10-20 times, but requires proper proxy setup.

Why Wildberries Blocks Bulk Uploading

The Wildberries security service tracks suspicious patterns when working with personal accounts:

• Uploading more than 30-50 product cards in one session (especially if it's a new account)
• Identical product descriptions uploaded consecutively (a sign of automatic copying)
• Too fast actions: a real person cannot fill out a product card in 10 seconds
• Uploading photos of the same size with identical metadata (a sign of a script)

A typical block looks like this: after uploading 40-60 products, the personal account becomes unavailable for 24 hours with a message "Suspicious activity detected. Please confirm that it is you." You have to go through verification via SMS, and sometimes — call support.

Safe Bulk Uploading Scheme via Proxy

Proper automation of bulk uploading consists of several levels of protection:

Tools for Bulk Uploading Products

Most tools work through the official Wildberries API (partner status required) or through browser automation:

• WB API + Google Sheets: The official method for partners. You fill out a table with products, and a script sends the data via the API. An access token is required (issued in the personal account). Proxies are configured at the script level.
• Kabinet.online: A service for managing multiple stores on marketplaces. Supports bulk uploading via Excel, automatic price and stock updates. Built-in proxy rotation.
• Selenium + Browser Scripts: For those who know how to set up automation. The script opens a browser, fills out forms, uploads photos. Proxies are configured in the browser launch parameters.

Position and Review Monitoring: Setting Up Automatic Collection

Tracking product positions in search and collecting reviews are critically important tasks for sellers. Positions in the search results directly affect sales: a product on the first page receives 10-15 times more views than on the third. Reviews show quality issues that need to be addressed promptly.

Features of Monitoring Positions via Proxy

Wildberries shows different search results depending on the user's region. The same product can be in 5th position in Moscow and 25th in Krasnodar. This is related to the availability of products in regional warehouses, purchase history in the region, and local promotions.

For accurate monitoring, proxies from the regions where your main buyers are located are needed. If you sell across Russia, the minimum set includes: Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, Krasnodar. A separate residential proxy is needed for each region.

Setting Up Automatic Monitoring

Here is a step-by-step scheme for setting up daily position monitoring:

1. Select Key Queries for Tracking: These should be queries for which your product is actually sold. Check in Yandex.Wordstat or in the search query statistics in the WB personal account. Usually, these are 5-10 main queries for the product.
2. Set Up a Pool of Regional Proxies: At least one proxy per region. Use residential proxies with the ability to select a city. In the scraper settings, specify that each region needs to use its own proxy.
3. Set Up a Check Schedule: Optimal — twice a day (morning and evening). Positions on Wildberries change throughout the day depending on competitor activity, sales, and stock changes.
4. Set Up Alerts for Critical Changes: If the position drops by more than 10 points — this is a signal to check the price, stock, and the appearance of new competitors. Most monitoring services can send alerts to Telegram.

Collecting and Analyzing Reviews via Proxy

Wildberries does not block viewing reviews as aggressively as scraping the catalog, but during mass collection (500+ reviews per session), it may show a captcha. For regular review monitoring, a simple scheme is sufficient:

• Use 3-5 residential proxies with rotation every 50-100 reviews
• Collect reviews once a day (usually enough to track new ones)
• Set up filtering by keywords: "defect", "not received", "poor quality" — to see problematic reviews immediately
• Export data to Google Sheets for analyzing dynamics (how many negative reviews per week, which problems repeat)

Tools for Automating Wildberries with Proxy Support

The market for marketplace automation tools is actively developing. Here are proven solutions with native proxy support that do not require programming:

How to Choose a Tool for the Task

The choice of tool depends on the scale of the business and technical skills:

• For beginners without technical skills: Mpstats or Moneyplace — ready-made "out of the box" solutions, no need to set up proxies and scrapers. Downside: high cost and limited customization.
• For medium businesses (50-200 products): Kabinet.online + a separate scraper (Datacol or Octoparse). This provides flexibility in settings at a reasonable cost.
• For large sellers (200+ products): Own automation via Wildberries API + pool of residential proxies. Requires a developer, but pays off due to scale.

Step-by-Step Proxy Setup in Popular Services

Let's look at specific instructions for setting up proxies in the most popular tools for working with Wildberries. All examples are for residential proxies in HTTP/HTTPS format.

Setting Up Proxies in Octoparse

Setting Up Proxies in Datacol

Setting Up Proxies in Kabinet.online

Common Mistakes That Lead to Blocks

Even when using proxies, you can get blocked if you make critical mistakes in the setup. Here are the most common problems and how to avoid them:

Mistake 1: Using One Proxy for All Tasks

Many beginners buy one residential proxy and use it for scraping, logging into the personal account, and bulk uploading products. The result: the proxy quickly gets blacklisted by Wildberries due to too high activity from one IP.

Solution: Separate tasks. One proxy for authorization in the personal account (stable, does not change), a pool of proxies for scraping (10-15 with rotation), separate proxies for API requests. This simulates different users.

Mistake 2: Too Frequent Proxy Rotation

Some sellers set proxy rotation for every request, thinking this is the safest option. In practice, this raises suspicions: a real user cannot change IP every 10 seconds.

Solution: Optimal rotation is every 5-10 requests or every 2-3 minutes. One "user" (one IP) should view several products before "leaving" (changing proxies).

Mistake 3: Ignoring Proxy Geography

You log into the personal account from Moscow (your real IP), and 5 minutes later, the scraper sends requests from Vladivostok (proxy). Wildberries records that one account is simultaneously active in two locations in Russia — this is a sign of hacking or multi-accounting.

Solution: Use proxies from the same region where you are physically located, or always work only through proxies (never log in with your real IP). The second option is safer.

Mistake 4: Using Free or Cheap Public Proxies

Free proxies from public lists are already used by thousands of other users, including for spam and scraping. They are almost guaranteed to be blacklisted by Wildberries.

Solution: Use only private residential or mobile proxies from reliable providers. Saving 500-1000₽ a month is not worth the risk of losing your account and products in stock.

Mistake 5: Lack of Delays Between Requests

The scraper sends 100 requests per minute, even through different proxies. Wildberries analyzes patterns at the session level: if requests come at perfect intervals (every 0.6 seconds), this is an obvious bot.

Solution: Add random delays. Instead of fixed 30 seconds, use a range of 15-45 seconds. Most scrapers support the "random delay" function.

Conclusion

Automating work with Wildberries via proxies is not just a technical trick to bypass restrictions, but a necessary tool for scaling business on marketplaces. Scraping competitor prices allows you to remain competitive, bulk uploading products saves dozens of hours of work, and monitoring positions and reviews helps respond promptly to market changes.

Key principles of safe automation: using high-quality residential proxies for critical operations (authorization, working with the personal account), separating tasks between different IP addresses, simulating real user behavior through random delays and proxy rotation, gradually increasing activity for new accounts.

Properly configured automation does not raise suspicions from the Wildberries security service because it looks like the actions of ordinary buyers or sellers. The main thing is not to skimp on the quality of proxies and to adhere to reasonable limits on the volume of automation.

For most tasks on Wildberries, the optimal choice will be residential proxies — they provide a high level of trust from the marketplace and minimal risk of blocks. For working through the mobile app, consider mobile proxies with IPs from Russian telecom operators.