When the number of active profiles increases from 3-5 to 20, the question of choosing proxies stops being a formality. A miscalculation in the budget leads either to overspending on excessive traffic or to account bans due to saving on IP quality. In this article, we will discuss how to calculate the proxy budget for 20 profiles — whether it's for farming Facebook Ads, managing Instagram accounts for SMM agency clients, or multi-accounting in TikTok Ads.
Who Needs 20 Proxies Simultaneously
The need for 20 separate IP addresses for profiles arises for three types of users. The first are arbitrageurs who run parallel advertising campaigns in Facebook Ads or TikTok Ads from multiple accounts to test different creatives and offers simultaneously. Each advertising account must operate with a unique IP; otherwise, the platform will link them into one network and ban the entire chain at once — this is called a chain ban.
The second segment consists of SMM specialists and agencies that manage Instagram, TikTok, or VK accounts for multiple clients. If you log into 20 different client accounts from one IP through one anti-detect profile, the platform may consider this suspicious activity and temporarily restrict publishing functions.
The third scenario involves marketplace sellers who manage multiple stores on Wildberries, Ozon, or Avito and want to see prices and positions in search as a buyer from a specific region would. Here, 20 profiles represent 20 virtual "buyers" from different cities for honest monitoring of search results.
In all three cases, the logic is the same: number of profiles = number of unique IPs. You cannot save on this rule — it directly affects whether the accounts will survive until the end of the month.
Residential vs Mobile Proxies: What's the Difference
Residential proxies use IP addresses of real home users assigned by Internet service providers. For platforms, such an IP appears as a regular person who accessed the internet from home — trust in it is higher than in a server IP from a data center. These proxies are well-suited for long-term account management, scraping Wildberries and Ozon, as well as for platforms that do not aggressively check the mobile network of the operator.
Mobile proxies use IPs from cellular operators — 3G/4G/5G networks. Their feature is that one such IP can be used simultaneously by thousands of real subscribers of the operator (NAT technology), so even if the platform adds the IP to a suspicious list, real users from the same address will continue to work normally — the platform will not ban the IP en masse. This makes mobile proxies the preferred choice for Facebook Ads and TikTok Ads, where moderation algorithms react particularly harshly to server and data center addresses.
Data center proxies are the third option, the fastest and cheapest, but with the lowest level of trust from platforms. For 20 profiles in high-risk ban tasks, they are usually not suitable, but work well where speed is important rather than anonymity: for example, for checking website availability from different countries.
What Makes Up the Monthly Budget
The calculation of the proxy budget for 20 profiles is based on four variables. Let's break down each one in detail so you can calculate your figure independently, rather than guessing blindly.
1. Number of profiles. In our case — 20. This is a constant from which the entire calculation is based.
2. Average traffic consumption per profile per day. Here, everything depends on the platform and type of activity: simply opening an account and checking notifications — these are one set of figures, while scrolling through the video feed and uploading stories — are completely different.
3. Number of active working days in the month. If the profiles do not operate for 30 days, but only on weekdays for testing advertising campaigns, the budget can be adjusted downwards.
4. Proxy pricing model. Providers charge either by the volume of traffic transmitted (GB) or by the number of ports/IPs rented. The first model is more profitable with low traffic per profile, while the second is better for intensive work with large data volumes per account.
The formula for a rough estimate of traffic volume looks like this: Traffic volume per month = 20 profiles × consumption per profile per day × number of working days. Then you compare this figure in gigabytes with the provider's rate that charges by traffic or estimate how many ports need to be rented under an hourly/monthly model.
Traffic Consumption by Platforms
To make the formula from the previous section less abstract, here are approximate figures for traffic consumption per profile per day during active, but not extreme work.
| Platform / Task | Consumption per 1 Profile/Day | Consumption for 20 Profiles/Month |
|---|---|---|
| Facebook Ads (farming + moderation) | 300–500 MB | 180–300 GB |
| Instagram (posts, stories, warming up) | 400–700 MB | 240–420 GB |
| TikTok (watching videos, uploading content) | 600 MB – 1 GB | 360–600 GB |
| Monitoring prices on Wildberries/Ozon | 50–150 MB | 30–90 GB |
| Posting ads on Avito | 30–80 MB | 18–48 GB |
As can be seen, tasks for marketplaces require significantly less traffic than managing social networks or launching ads. This is why for scraping Wildberries and Ozon, a volume-based rate is often more profitable, while for farming Facebook Ads and TikTok Ads, a fixed number of ports per month is preferable.
Comparison Table: What to Choose for the Task
Below is a summary table that will help you quickly determine which type of proxy to budget for a specific task with 20 profiles.
| Task | Recommended Type | Why |
|---|---|---|
| Farming Facebook Ads / TikTok Ads | Mobile Proxies | High trust from platforms, operator IPs are less frequently banned en masse |
| Managing Instagram/TikTok for SMM Clients | Residential Proxies | Stable session for a long time, city binding is available |
| Monitoring Prices on Wildberries/Ozon | Residential Proxies | Accurate geolocation of results, low risk of scraper blocking |
| Mass Posting on Avito | Mobile or Residential | Real IP reduces the likelihood of ad blocking |
| Checking Website/Server Availability | Data Center Proxies | Maximum speed, anonymity is not critical |
How to Reduce Costs Without Losing Quality
The first rule of saving is not to confuse cost reduction with sacrificing IP quality. Banning cheap proxies is more expensive than paying for decent ones: losing an advertising account with history and a budget spent on warming up costs significantly more than a month's rental of a proxy pool.
Real ways to save include: first, segmenting profiles by importance — for 5 key advertising accounts, use mobile proxies, and for 15 auxiliary test profiles — residential ones, which are usually cheaper. Secondly, disable proxies on profiles that are temporarily unused (for example, an account on "warming up" without activity for several days does not need a constant connection). Thirdly, use a traffic-based rate if your activity per profile is low (price monitoring, one-time checks), rather than paying for a fixed port that is idle for most of the day.
Another way is to calculate the actual need for traffic in advance using the table above, rather than buying "with a reserve just in case." An excess of 30-40% of traffic that will not be used is a pure loss in the budget.
Setting Up Proxies in Anti-Detect Browsers
Managing 20 profiles manually through browser settings is physically inconvenient — this is where anti-detect browsers like Dolphin Anty, AdsPower, Multilogin, GoLogin, or Octo Browser come in handy. They allow you to bind a separate proxy and unique digital fingerprint to each profile, so the platform sees 20 different "devices" rather than 20 tabs of one browser.
The typical connection algorithm is almost the same in all anti-detect browsers: create a new profile → in the network settings section, select the type of proxy (HTTP, SOCKS5) → enter the connection details (address, port, username, password) → click "check connection" → save the profile. After that, you can immediately check the IP and geolocation in the built-in checker — it is important that the system's timezone and the browser's language match the proxy's location; otherwise, the platform may become suspicious due to data discrepancies.
Many services allow you to import a list of 20 proxies in bulk via CSV or text file and automatically distribute them across profiles — this saves hours of manual setup when working with a large number of accounts.
Checklist Before Purchasing a Proxy Pool
Before allocating a budget for the month, go through a short checklist:
- Has the actual traffic volume for 20 profiles been calculated using the formula from this article, rather than "by eye"?
- Is the type of proxy chosen for the specific platform (mobile for advertising, residential for scraping and SMM)?
- Has the IP rotation been checked — is a static session needed for the entire month or is IP change acceptable between sessions?
- Does the geolocation of the proxy match the target region of the campaign or marketplace?
- Is the binding "1 profile = 1 unique IP" set up in the anti-detect browser without overlaps?
- Is there a traffic reserve of 10-15% included in case of peak activity (launching a new campaign, sales on Wildberries)?
Conclusion
The proxy budget for 20 profiles is not a fixed amount but a result of calculations based on three variables: type of task, traffic volume per profile, and pricing model. For Facebook Ads and TikTok Ads accounts, it is wiser to allocate a budget for mobile proxies due to their resilience to mass bans, while for managing clients' social media and monitoring marketplaces like Wildberries and Ozon, residential IPs with accurate geolocation are sufficient.
If you plan to farm advertising accounts or manage dozens of profiles on social networks, start by calculating traffic using the table from the article, and then choose the appropriate rate — residential proxies are suitable for SMM and e-commerce tasks, while mobile proxies are for traffic arbitrage with a high risk of moderation. This will allow you to accurately budget and avoid overpaying for unused traffic.